Hi, I'm Fernando a Product Designer, I help founders & product managers to de-risk your product by refining ideas through multiple design explorations and user research, before you commit to development.
My design philosophy: Beauty is a function — design must be useful for both users and the business.
My design philosophy: Beauty is a function — design must be useful for both users and the business.
My design philosophy: Beauty is a function — design must be useful for both users and the business.
Before we start, we'll answer the critical questions: What's the business objective? Who are the users?
Before we start, we'll answer the critical questions: What's the business objective? Who are the users?
Before we start, we'll answer the critical questions: What's the business objective? Who are the users?
With this clarity, I combine user research, strategic frameworks, and design exploration to create beautiful designs and build a clear product strategy.
With this clarity, I combine user research, strategic frameworks, and design exploration to create beautiful designs and build a clear product strategy.
With this clarity, I combine user research, strategic frameworks, and design exploration to create beautiful designs and build a clear product strategy.
Strategy & Frameworks
Strategy & Frameworks
Strategy & Frameworks
UIUX Design
UIUX Design
UIUX Design
Prototyping
Prototyping
Prototyping
AI Fluency
AI Fluency
AI Fluency
User Research
User Research
User Research
Design systems
Design systems
Design systems
Feel free to contact me if having any questions. I'm available for new projects or just for chatting.
© Fernando Str, 2026
Substack
Feel free to contact me if having any questions. I'm available for new projects or just for chatting.
© Fernando Str, 2026
Substack
Feel free to contact me if having any questions. I'm available for new projects or just for chatting.
© Fernando Str, 2026
Substack